What broke me... and why I’m glad it did

There was a point — a few businesses ago — where I genuinely thought I might just not be cut out for this.

The revenue was there.
Clients were happy.
But I was exhausted.
Waking up tired.
Carrying the business in my head every second of the day.
Always waiting for one thing to finally make it easier.

That one hire.
That one new offer.
That one slow season where I’d finally “get ahead.”

But it never came.

Every solution I tried just made things heavier.
Because the truth was: I wasn’t fixing the real problem.

Everything still ran through me — every fire, every decision, every late-night email.
And eventually, the weight cracked something open.

So I stepped away.

I spent five years inside companies that didn’t run on duct tape and personal willpower.
And I saw what it actually looks like to lead — not just survive.

When I came back, I started helping agency owners.
Not because I planned to.
But because the same patterns kept showing up:

Brilliant founders… buried by the business they built.
No time.
No trust in their team.
No path out.

So I built Leverage for Growth — not as a theory, but as a fix for the exact pain I lived through.

And that’s what we’ll work on together inside:

🧠 The Marketing Agency Owner’s Profit Playbook Masterclass
🗓 Tuesday, July 29 | 🕙 10 AM–1 PM CST
🎯 Limited to 20 agency owners | 🔒 Application-only

This isn’t about working harder or squeezing more from your calendar.

It’s about designing a business that doesn’t depend on you to survive.

Because the moment I stopped building on hustle — everything changed.
And it can for you, too.

👉 Apply here if that’s the shift you’re ready for:
→ https://events.nicheincontrol.com/

— Jesse

P.S.

This framework didn’t come from theory.
It came from hitting a wall, stepping back, and finally seeing what actually works.

That’s why it works for agency owners — because it was built in the same fire they’re trying to escape.
→ https://events.nicheincontrol.com/