What’s the key to client attraction? 🧲

Welcome back to The Agency CEO (by me, Jesse Gilmore at Niche in Control).

Every Thursday, I send you a quick 10-minute read on the tools, tactics, and systems that the top 1% of agency owners have used to scale their businesses to 8-figures and beyond.

This week, we’re talking about integrating referral and inbound systems to supercharge your client attraction efforts.

Let’s dive in 👇

It’s All About Your Approach

There’s more than one way to generate inbound activity, but every system has a few foundational elements in common:

1. Understand the synergy: Learn how these systems complement outbound strategies to validate messaging and create social proof, enhancing the entire client interaction process.
   

2. Be the scientist: Treat your messaging like a series of experiments. Constantly test and refine to ensure it resonates with your audience across all channels.
   

3. Optimize continually: Systems naturally degrade over time. Regularly analyze and update your referral, inbound, and outbound systems to maintain their effectiveness. Use metrics to gauge when adjustments are necessary.
   

4. Leverage client feedback: Successful client results drive your referral system. Conduct client interviews and gather feedback to refine your messaging and improve client attraction. Use exact words and phrases from clients to enhance authenticity and connection.
   

5. Build referral assets: Create a structured method for generating client feedback through intake forms, interviews, and result check-ins. This data is invaluable for developing testimonials and case studies that bolster your referral system.
   

6. Inbound strategy focus: Focus on the 20% of inbound tactics that generate 80% of your results. Prioritize validating messaging organically before scaling with paid strategies. 

Take these steps and you’re on the road to generating more inbound leads.

Whenever you're ready...here are 3 ways I can help:

1. Learn About the ‘Leverage for Growth’ Method

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Until next week! 👋 

Jesse & team.