Scaling isn’t about doing more. It’s about doing less (the right way)

"If we just cut the stuff that wasn’t working, would we be okay?"

That was the question that started it.

And for Susan Fernandez — a full-service agency founder with dozens of services and zero breathing room — the answer changed everything.

We sat down recently on the Creating Powerful Impact podcast to talk about the framework that helped her double her revenue, collapse delivery timelines from 2 months to 3 weeks, and eventually get acquired.

Not by doing more.

But by removing everything that didn’t actually matter.

🎧 Listen or Watch:

“From Bottleneck to Builder: How Jesse Gilmore Scaled Without Burnout”
▶️ Watch on YouTube

What we talked about might feel familiar if you’re here:

• Endless variations on service delivery

• Custom scopes for every client

• A calendar that keeps filling up, even when revenue plateaus

• This creeping fear: “What if this is just the way it has to be?”

But it doesn’t have to be.

In fact, the more you add, the harder scaling gets.
Complexity buries momentum.

The solution isn’t to expand what you offer — it’s to strip it down to what actually works.

💡 The Minimum Viable Solution (MVS)

This single shift is what helped Susan:

• Eliminate 80% of the complexity in her business

• Focus on just 1–2 services that created the majority of client outcomes

• Package and price based on results, not effort

• Increase her margins AND her capacity

• And become acquirable within 18 months

Sound too simple?

It’s not. It’s just overlooked — especially by smart founders like us who’ve been taught that more = better.

“Scaling isn’t about doing more. It’s about designing a system that delivers more value with less effort.”
— Jesse P. Gilmore, Creating Powerful Impact

Here’s why this matters:

If you’re stuck rewriting proposals…
…custom-scoping every deal…
…and delivering a Frankenstein mix of services for each client…

You're not scaling.
You're surviving.

And survival mode isn’t sustainable.

✨ What to do instead:

1. Audit your current services
   → What’s actually driving 80% of client outcomes?

2. Cut the extras
   → Extra calls, deliverables, reports no one reads — gone.

3. Package what’s left
   → One core solution. One clear result. One aligned pricing model.

4. Test the offer
   → Don’t spend months perfecting it. Take it to market in 7 days and refine in real time.

That’s exactly what I’ll be teaching live on Tuesday, November 11 inside the Scalable Agency Accelerator™ Launch Event.

🗓️ The Live Event:

The 7 Steps to Launch a Scalable Agency Offer in 14 Days
🗓️ Tuesday, November 11 at 2 PM CST
🎟️ Reserve your free seat

This is the same system I used to:

• Fire myself from my own bottleneck

• Reclaim my time

• And finally build a business that scales without burning out

What you’ll learn:

• How to build your own Minimum Viable Solution

• Why pricing for value creates freedom and profit

• How to scale delivery without needing to clone yourself

• The framework that helped 500+ agencies grow without chaos

This isn’t fluff. It’s a system forged in the trenches.

Jesse

P.S. Even if you can’t attend live, registering gets you:

• Intro launch pricing

• The Scaling Blueprint

• Access to the replay (if you attend live)

🎟️ Grab your seat → https://go.nicheincontrol.com/launch

P.P.S. Missed last week’s podcast episode?
The one where I unpack how I had to fire myself to grow?
Catch it here:
▶️ Watch Now