The mindset shift that will transform your agency 🧠

Welcome back to The Agency CEO (by me, Jesse Gilmore at Niche in Control).

Every Thursday, I send you a quick 10-minute read on the tools, tactics, and systems that the top 1% of agency owners have used to scale their businesses to 8-figures and beyond.

This week, we’re discussing the “gap and gain” concept — two distinct ways of thinking that will impact your success as an agency owner. 

Let’s dive in 👇

Gap and Gain: The Power of Perspective

There are two types of agency owners:

• Those with a scarcity mindset (gap)

• Those with an abundance mindset (gain)

With any mindset, there’s the “current” self, the “future” self, and the “becoming” self. And as you evolve, you’re letting go of the old version to embrace something new. Something better. 

You have a choice to make today. 

You’ll either look at where you are today and compare yourself to where you want to be in the future. This is the gap. 

Or…

You’ll look at where you are today, realize how much you’ve accomplished, and take pride in your progress. This is the gain. 

Everything in your life — from your work to your relationships — becomes much more enjoyable with the gain mindset. 

When you're in the gain, you have more of an abundance-welcoming, open mindset. But when you focus on the gap between where you are and where you want to be, there's always going to be a gap. ALWAYS. 

Fortunately, there are a few simple ways to transition from “gap to gain.” 

1. Regular reflections: Schedule weekly or monthly review sessions to assess your progress, correct course where needed, and celebrate every achievement. One great way to get in this habit is by “planning tomorrow, today.” At the end of every work day, make a note of what you accomplished that day, and what you plan to accomplish tomorrow. Then, at the end of the week, take the time to review the full list.
   

2. Set short-term goals: Break long-term objectives into achievable weekly/monthly goals to maintain momentum and clarity.
   

3. Visualize success: Visualize progress toward goals to maintain awareness and cultivate a positive growth mindset.

Changing your perspective from gap to gain will enhance your agency's operations, foster a more optimistic view of the future, and enhance personal satisfaction.

Whenever you're ready...here are 3 ways I can help:

1. Learn About the ‘Leverage for Growth’ Method

Are you an agency owner looking to elevate your business to 7- or 8-figures but not sure how to break through the plateau? Learn how to strategize your path to exponential growth. Learn about the ‘Leverage for Growth’ method and how it’s helped hundreds of agency owners get their time back and grow their business. Learn More.

2. Get Your Guide to Freedom!

Ready to revolutionize your agency operations for more freedom and scalability? Exclusive for our subscribers: snag a special discount on "The Agency Owner’s Guide to Freedom." Just a few clicks away—answer three simple questions to transform your agency's future. Claim Your Copy

3. Subscribe to Our YouTube Channel 

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Until next week! 👋 

Jesse & team.