How Scott 2X’ed profit margins (and took a month off)

Before we dive in, let me say this:
This isn’t “he scaled overnight” hype. You know I don’t do that.

So, to clarify…

Scott still runs an agency. He still leads. But now?
He doesn’t depend on himself for everything anymore.

Here’s what actually happened:

Scott already knew how to get clients.
He knew what drove real results.
He just didn’t have a structure that let him scale it.

All I did was help him shape what he was already doing best into one scalable, high-leverage offer—then build the systems so he didn’t have to be in every part of it.

“Doubled my profit margins. Took a trip to Hawaii. Barely had to work while I was gone—people didn’t even know I was out of office.”

Scott Shuman

The answer he needed to scale was already inside of him.
We just adjusted his approach.
He started winning.

Winning in an agency that doesn’t rely on him to hold it all together. Wild.

Today’s insight is simple:

👉 If you already know what gets clients great results—

  • Do it more often.

  • Package it into one clear offer.

  • And stop selling around your time.

I hear agency owners say, “But if I narrow down, I’ll lose clients.”

Let me flip it:

Would you trust someone to handle your brand, ads, or strategy…
if they “kind of did everything”?

Or would you choose the one who clearly specializes in solving your exact problem?

Your clients think the same way.

Premium buyers want specialists… not jacks of all trades.

You’re one solid core offer away from scaling to $50K+/month
without needing a bigger team, more complexity, or 80-hour weeks.

Once you see that clearly, you’ll never go back.

Jesse

P.S. Want help crafting your agency’s core offer?

Reply “offer” and I’ll send you the details for our next masterclass where we lock arms and build it together