How I woke up to a business that gave me my time, income, and freedom back

If time, money, and freedom are three sides of the same triangle—then building a business by design is what connects them.

That’s what I learned the hard way.

Because for years, I was trapped in a business that I owned, but didn’t feel like mine.

Here’s how that changed:

1) I stopped trading effort for results
Early on, every offer I sold was tied directly to me—my strategy, my time, my touch points.
And every time we landed more clients, I had less time.

Freedom came when I started designing offers that delivered value without requiring more of me.
That’s when I finally felt time-rich and unshackled.

2) I rebuilt the business around value, not hours
We stopped being “the business that could do anything.”
Instead, we focused on what we did best—the work that got the best outcomes.

When clients understood the value, price stopped being a question.
The work felt cleaner. The results came faster.
And I finally felt good about every transaction, not drained by it.

3) I stopped taking whoever showed up
Most agencies are referral-dependent—and when that’s your only pipeline, you feel forced to take whatever lands.
I’ve been there.

Real freedom came when we built a compelling core offer that attracted the right people—so I could choose the clients, not chase them.

4) I designed the business around my strengths
Instead of trying to “fix everything” in the market, I leaned into what we could consistently knock out of the park.
That’s what we turned into our core offer.
And that one offer became the foundation for growth, sustainability, and sanity.

5) I stopped chasing complexity
No more stacked services, custom proposals, or reinventing the wheel every week.

Just one high-value offer.
Delivered clearly.
To the right clients.
On repeat.

That was the unlock.

If you’re still feeling buried by the business you built—just know it doesn’t have to stay that way.

You can design it differently.
And it starts with the offer.

– Jesse

P.S. Only 11 days left to craft your agency’s scalable core offer in my 2-day virtual event, “Scale Your Core Offer: Your Pathway to $50k+/months.”

It’s the last one in the spring. Join here: https://events.nicheincontrol.com/offer